We
would like to take the opportunity to introduce our services,
we are creative graphic, website
designers versatile in our background
specializing in Internet marketing
campaigns. We hope this website
determines our abilities in offering companies
or individuals a professional package, it's reflection of who we are
and what we can do for you.
The
way in which clients are perceived and identified in the market
place we see as of paramount importance. We cover a number of
disciplines offering forward thinking, fresh ideas with creative
solutions tailored to your specific needs. Bubbila use the latest
software and hardware, no expense is spared when keeping up to date
with the latest trends, we have the highest level of expertise over graphic
design for print, advertising,
digital media, engineering, website development
and Internet optimization
campaigns. You can be assured that
the perception of your product or service will be portrayed with
imagination and flair. With many years of combined experience we
have exceptional knowledge of this industry, we are a dedicated agency
increasing your awareness and profitability through marketing
solutions specializing in proven Internet
optimization techniques. We are
available in office hours Monday to Friday 9.00am to 5.30pm where we
can be contacted in the Bournemouth Studio on the details to the
right. We would be pleased to call in at your convenience to discuss
any potential projects which may have need of our services
for which we would be happy to help. Below is our code of ethical
conduct for online marketing...
EVERYONE
WITH AN ONLINE PRESENCE: Companies
or self employed graphic designers
want to drive traffic to their site. Whether we use Search
Engine Optimization (SEO), e-mail marketing,
online public relations, advertising,
social networking or buzz
tactics, we all want Internet users to
see our message and take action of some sort. Because we are all
vying for the attention of available Internet
traffic. While rules of engagement already exist, with regard to
legal requirements for e-mail (Can-SPAM) and online marketing
(search engine rules), they don't
necessarily prevent us from taking short-cuts that involve crossing
the lines of acceptable behavior. There are speed limits on
highways, but people still speed. There are anti-discrimination
laws, but people still discriminate. The truth is that legislation
doesn't necessarily change behavior. A code of ethics won't
necessarily change behavior either, but it might cause people who
straddle the line to consider their actions in terms of social
responsibility and fair play, rather than complying to a set of
complex rules and regulations that are often complicated to
understand or misinterpreted. To that end, here is the
beginning of a Code of Ethics that online marketers
should consider:
My
Customer Determines Relevance: It is not my role, as
an online marketer, to assume that my
message is relevant to customers within my graphic
design. Customers will determine its relevance. I will not
push my marketing to customers online
or in e-mail unless I have their permission to do so. If anyone asks
not to be contacted anymore, I will immediately cease from doing
so.
I
Will Not Deceive: I will not deceive Internet
users by misrepresenting my content, products or graphic
design services, intentionally
in order to drive traffic to my site or to gather subscriptions to
my e-mail list. I will honestly represent my offerings in search
engines, e-mails, discussion boards, advertising,
press releases and social networks.
I
Will Be Objective: I will not engage in self-promotional
tactics out of context when participating in online community
discussions or posting blog comments. I will provide information
about the products and services that I
represent only when applicable and in hopes that it might add value
to the discussion or when such information is requested by members
of the community.
I
Will Be Responsible: I will be responsible with my use of
technology and graphic design to
reach customers. I will not misuse technology to manipulate search
engines, adversely affect my competition, send Spam, or drive
traffic in any other way to the websites
that I represent. My actions will have the customers' needs in mind
rather than my own desire to reach or influence them at any
cost.
I
Will Be Available: I will not hide behind anonymity in my
communication online. I will include contact information, a reply-to
address and any other information that recipients of my message need
if they require additional information or should they have a
question or complaint. An ethical code might inspire marketers
to be more conscious of their duties and responsibilities as members
of the online community, rather than simply complying with the
letter of the law. Too often, we tend to rationalize non-adherence
to law - doing 64mph in a 60mph zone for example. Likewise,
legislation is complicated and often difficult to access. How many marketers
have actually read the Can-SPAM Law? Do you know where to find it?
What about other legislation pertaining to Internet
Use and Conduct? A Code of Ethics deals with standards of behavior
rather than complex rules and regulations. It encourages us to act
responsibly and to be considerate of the community we are
participating in. And good, common sense ethical consideration goes
a long way - perhaps even further than any law could ever hope to. |
(Google
Statement)
This
statement can help companies achieve Internet
success.
"Pretend
that you're a search engine.
Pick a query like civil war or recycling or whatever you want. Search
for the phrase on Google, pick three or
four pages from the results, and print them out. On each printout,
find the individual words from your query (such as "civil"
and "war") and use a highlighter to mark each word with
colour. Do that for each of the 3-5 documents that you print out.
Now tape those documents on a wall, step back a few feet and squint
your eyes. If you didn't know what the rest of a page said, and
could only judge by the coloured words, which document do you think
would be most relevant?. How often do the words need to appear?. See
if you can come up with 2-3 things you would look for to see if a
document matched a query well. This can help students learn to
evaluate website relevance the way a search
engine would evaluate it so that they can better understand
why a search engine returns
certain results over
others". Matt Cutts - Engineer. |