As
creative website
designers we design
and make pages attractive to the eye and Internet
search engine spider
software, effectively casting a technical line in the right
places to populated areas giving companies
the optimum chance of catching a byte.
Do
you wonder why your site is not
producing the goods? Well, with the development
of a website there are multitudes
of facets to cover one of which is keyword-phrase
selection and evaluation.
The importance of this is essential, attention must be taken
over this process or else the remainder of the campaign, no
matter how effective the implementation, will be in vain. (A
good looking page alone is not enough). A visually well designed
page is effectively easy to achieve
if produced for existing customers, the difficult bit is
getting new business from new interested clientele. To have a
fighting chance of success your website
should be quick to load, easy on the eye, gain immediate
interest as the essence of the Internet
is speed and availability, it should also look good to Google
and Yahoo's indexing
spider software. Finally, we give you a cast iron guarantee
that after due process of design,
configuration and manipulation we will open Pandora's Box,
your pages will appear in the top 10
of a typical search engine
result...
Most
reputable Online MarkeTErs:
Whether they are from multi-million dollar e-commerce
mega-sites or small website
design companies with
just a few employees, know the importance of high Search
Engine Rankings by Google, Yahoo
and MSN. Large firms can afford to
dedicate several full time staff members to a Search
Engine Optimization (SEO)
program, or write five-figure cheques every month to
out-source the project to a specialized SEO
company. While many small website
design companies don t
have that luxury, there are companies
such as Bubbila
Search Marketing that provide
superb SEO programs at affordable
prices, programs that deliver results. Any company can realize
a decent amount of success in their SEO
efforts if they follow standard guidelines. Improving your Search
Ranking can have a very
significant impact on your bottom line. The higher your Search
Engine Rankings,
particularly if you appear on the first page of Google,
Yahoo and MSN,
the more traffic you will see on your web
site, increasing your potential to
turn that traffic into revenue. We would like to warn you
about highly questionable SEO
practices some firms use, while these may have short term
benefits, they are ultimately destined for failure, and at a
high price that may include de-listing of a web
site by search
engines! Tactics such as cloaking, keyword stuffing,
doorway pages, or invisible text or links are practices that
should never be used by your site. Bubbila
recommends that you avoid any companies
that suggests you use any of those approaches at any time. SEO,
website design is not a
science, there are no sure-fire ways to get top Rankings.
All of the top search engines
guard their Page Ranking algorithms very carefully. They do
this to prevent people from artificially modifying their sites
to get inappropriately high Search
Engine Rankings. Any company
that tells you they know how to guarantee you top Rankings is
trying to take advantage of you. Reputable SEO,
website design firms will
always recommend that you follow widely known practices used
in optimizing your web
site design,
and include appropriate content and keywords in your pages.
This will help the Search Engine
crawlers, which the Search
Engines use to locate and evaluate your site content.
Reputable SEO, website
design firms will also advise you to implement a
comprehensive linking strategy, which can significantly
improve your Search Engine
Rankings.
10
WIDELY USED PRACTICES: Focus on writing compelling content for
humans, not for search engines.
Use relevant title tags on each page. Add meta description and
keyword tags. Keep page content on the shorter side, but make
sure to still completely communicate a full idea. Don’t use
800 words for something that requires only 500. Longer content
should be broken up into separate pages with keyword-laced
title tags. Make sure that your Web pages
have correct HTML coding. Use a validation tool such as the
W3C Markup Validation Service to check each page’s syntax. Search
engines tend to prefer sites with more than a handful
of pages. If your site has fewer than 10 pages, add one Web
page of content today. Even if it has more than 10, consider
adding more: search engines love
sites with regularly updated content. Use Wordtracker or
Keyword Elite to find the most common search
keywords for your topic. Use those words (and variants) on
your new pages. Explore Google’s
Webmaster Tools area. Create a sitemap to register. Use h1,
h2, etc., tags instead of font tags for your site’s
headlines. Request one new link from a Web directory or an
other web site
related to your topic. |
This
statement can help companies
achieve Internet success.
"Pretend
that you're a search engine.
Pick a query like civil war or recycling or whatever you want.
Search for the phrase on Google,
pick three or four pages from the results, and print them out.
On each printout, find the individual words from your query
(such as "civil" and "war") and use a
highlighter to mark each word with colour. Do that for each of
the 3-5 documents that you print out. Now tape those documents
on a wall, step back a few feet and squint your eyes. If you
didn't know what the rest of a page said, and could only judge
by the coloured words, which document do you think would be
most relevant?. How often do the words need to appear?. See if
you can come up with 2-3 things you would look for to see if a
document matched a query well. This can help students learn to
evaluate website relevance the
way a search engine would
evaluate it so that they can better understand why a search
engine returns certain results
over others". Matt Cutts - Engineer. |
