There
are billions of pages indexed,
it's obvious not all of them can be listed in the top
10. Optimization is
the key element for your companies
success, to have any positive results
from the Internet your SEO
search engine marketing
promotion campaign
must contain ethical methods aimed towards topic keyword
relevance.
Search
engines only list websites
that they find relevant to a special topic. You must make sure
that your website is such a site.
If search engines cannot
find out that your web site
is about pots and pans, they cannot give your web
site high rankings for that keyword.
The process of optimizing your
web pages
so that search engines
find them relevant is called search
engine optimization - SEO. Search
engines use mathematical formulas to determine the rank
of a web page, these
mathematical formulas are called ranking
algorithms. Many companies
recognize that search engines
can bring volumes of highly targeted prospects to their business,
typically at a fraction of the cost of traditional marketing.
Unfortunately, these same companies
often overlook the most important part of their (search
engine marketing campaigns) which is keyword,
key phrase selection
and evaluation.
Quality
is a very subjective term. The primary mark of a
quality site is the content. This
has less to do with the language and more to do with the
subject matter under discussion. Most web
visitors will be forgiving of occasional grammatical and
spelling errors if the content is high quality and is not
directly relevant to the site's topic. Example, if you are
writing about jet engines, the
emphasis will be on the technical details and accuracy of what
you state-language will not be so important. If however, your
blog is about writing or language—then obviously, you
definitely need to pay attention to the quality of the
language as well as the content.
Search
engine optimization is the process of getting your site
to rank as high as possible for the keyword phrases most
relevant to your business, ideally a top
10 result. Let me explain briefly the best way for your
blog or website gain more ranks
in every search engine
there is. This will help us understand more about search
engine optimization or much known as SEO
for all. Before beginning a search
engine optimization (SEO)
project, it is important to understand the process involved in
an effective SEO campaign. To that
end, I have highlighted the five-step process and described
the activities involved in each of these steps.
1.
Base Line Reporting:
The first step in any effective SEO
campaign is understanding what the current site's starting
position is within the search
engines. Doing so ensures that you know the specific
areas that need work and provides a baseline against which to
gauge the subsequent campaign's optimization
success. We would use a program like Web
Position to analyze the site's starting position. In addition,
access to site traffic information is very important. We will
analyze the current site traffic information that might be
available to attempt to discover which search
engines and what keyword phrases are being used.
2.
Keyword Research:
We propose to meet with you and identify a group of 10-12
keyword phrases that will be used in this search
engine optimization. This step is critical and requires
a considerable amount of time to find a good set of phrases
that offer a balanced combination of two important factors:
high usage by searchers and relatively low competition within
the search engines.
3.
Page Optimization
and Content Development:
Page optimization and
content development are
critical to search engine
success. Content is king in search
engine optimization.
The search engines love
text, high volume, high-quality content related to your business
will serve you in a couple of important ways. First, a site
loaded with high-quality content of interest to site users
will give them a reason to stay and a reason to come back.
After all, the reason they came to your site was to find
information. Second, you will receive the added benefit of
serving up exactly what the search
engines want - content. Search
engines will have more information to store about your
business and services, that
information will translate directly into the ranking they give
your site for related keyword phrases.
4.
Submission: The
submission process involves manually submitting your site to a
few select web sites (Yahoo,
Google and MSN,
for example) and also placing a link to the site
on other sites that the search
engines like Google visit
regularly. When the search engine
visits these other sites, it would
grab your site link in the process.
Higher value is placed on that link than on a manual
submission done by the site owner.
5.
Follow Up Reporting
and Analysis: The same reporting done in the first step
is done again at 1 month, 3 months and 4 months intervals,
post-optimization. Rankings
and site traffic can then be compared to pre-optimization
levels, giving measurable results
to the SEO campaign. |